Yokohama Tire Named Title Sponsor of the 2021 Yokohama Drivers Cup

SANTA ANA, CA. – (Nov. 9, 2020) – Yokohama Tire announced it is partnering with Competent Motorsport for another season of racing. Starting in 2021, Yokohama will be the title sponsor and exclusive tire provider of the Yokohama Drivers Cup USA, an eight-race series featuring Porsches and Ferraris in separate run groups. The races will take place at venues such as Circuit of the Americas, Laguna Seca, Sonoma Raceway and Road America.

Yokohama and Competent were partners on the Drivers Cup series in 2007 and reunited in 2020 for the Porsche Sprint Trophy USA West, which will no longer be a series in the U.S. next year.

“We’re thrilled to be continuing our relationship with Competent Motorsport on the new Yokohama Drivers Cup USA series,” said Andrew Briggs, Yokohama Tire’s vice president of marketing & product management. “We know this will be a competitive and action-packed series, and we’re confident our ADVAN race tires will once again exceed the expectations of a field full of experienced and talented drivers.”

The races will feature multiple generations of Porsche GT3 Cup Cars, GT3 Rs and Cayman GT4, as well as Ferrari F430, F458 and F488 competing against each other.

“Competent Motorsport is extremely pleased to announce the continued support and participation of Yokohama Tire during our 2021 season to support two iconic manufacturers such as Porsche and Ferrari,” said Gregory Franz, founder and president of Competent Motorsport LLC. “With the unsurpassed quality of the Yokohama ADVAN slicks, they bring uncompromised performance to enhance the drivers’ racing experience that will make a difference to both marques for continued success on these platforms. Thank you in advance to our title partner for bringing the tires and the dedicated personnel to help our drivers and teams get the checkered flag.”

Yokohama’s extensive list of 2020 North American-based motorsports activities – both on- and off-road – also includes the Porsche GT3 Cup Challenge USA by Yokohama, the Porsche Sprint Trophy USA West, the Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, SCORE, Crandon International Raceway sponsorship, 24 Hours of Lemons, Subaru Motorsports USA partnership, TrophyLite, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration.

About Competent Motorsport

Competent Motorsport LLC has been the primary focal point for post Porsche Trophy Cup racing in the United States since 2007. The mission of Competent Motorsport has been and will continue to be to create an environment for all drivers where they can enjoy the excitement and fun of racing in a safe and competitive environment. They will continue to utilize their relationship with Porsche Motorsport North America (PMNA) and other series partners to create interactive and competitive three-day racing programs. These events will include precision driver coaching, official test days, practice sessions, qualifying and sprint races. The objective is to create “competitive” seat time while further educating and developing the driver’s race craft.

We’re thrilled to be continuing our relationship with Competent Motorsport on the new Yokohama Drivers Cup USA series. We know this will be a competitive and action-packed series, and we’re confident our ADVAN race tires will once again exceed the expectations of a field full of experienced and talented drivers.”

Andrew Briggs, Yokohama Tire’s vice president of marketing & product management